Most often online business sounds like mountain climbing; sometimes you smoothly go up and sometimes you face obstacles that impede your progress. Like a mountain climber, you need the right kind of tools, skills, expertise, and courage to reach the summit. 

Similarly, it is necessary to prepare for the ecommerce journey by equipping yourself with knowledge and skills so that you can avoid those mistakes that others have done before.  

From selecting the right ecommerce platform to emphasizing user experience, in this post you will learn what mistakes to avoid and how to ensure your ecommerce success while selling online.

If you have planned to boost your ecommerce business online read this post till the end to find out which critical ecommerce mistakes to avoid when selling online.

Content:

• Selecting the Inappropriate ecommerce Platform
• Complex Navigation
• Not considering Scalable Website Design
• Un-optimized Content
• Confusing Checkout Process

After considering all such factors explicitly explain your expectations with ecommerce service provideror ecommerce web development Solutions Company so that you can get what you require from them.

Selecting the Inappropriate ecommerce Platform

Whether you are a beginner or doing your online business since long time selecting an eCommerce platform can make or break your online business. Your selected eCommerce platform not only determines how you present your products or services to persuade your clients, but it also determines how you attract customers to boost business scalability over time.

Selecting the poor eCommerce platform may host several other issues including the low sale, poor conversion rates, less traffic, security issues and much more. This single critical mistake can waste your time, money and energy so take time before selecting the eCommerce platform. 

Once you have laid down your business plan, you must focus your attention on various factors before choosing an eCommerce platform to avoid critical mistakes at the beginning.

Factors to consider before selecting an ecommerce platform:

• Consider the nature of products you are planning to sale online.
• Decide do you want to use an already existing theme or do you want to customize your online store. 
• Decide what tools you need to integrate into the selected platform for example built Search Engine Optimization SEO etc.
• Think about user experience and easy navigation.
• Make a budget estimation so that you can get customize the theme.

Complex Navigation

Choosing the appropriate eCommerce platform is the basis for eCommerce business success. This also includes a functional website design meant for future growth. To avoid choosing the wrong website design plan ahead and decide where you want to see your eCommerce business in future this will help you decide the right kind of website design to meet future business growth requirements. 

Pro Tip: The next step is to communicate your expectations clearly with the ecommerce service provider or ecommerce web development solutions company or the web designers and developers so that they can integrate the required features that you need to accommodate your clients.

To avoid confusing website navigation clearly explain your requirements to the UX designer to optimize your website for better user experience and easy navigation. This will make it easy and enjoyable for customers to navigate and select products- and in return, you will get more sales.

Not considering Scalable Website Design

Choosing the appropriate eCommerce platform is the basis for eCommerce business success. This also includes a functional website design meant for future growth. To avoid choosing the wrong website design plan ahead and decide where you want to see your eCommerce business in future this will help you decide the right kind of website design to meet future business growth requirements. 

The next step is to communicate your expectations clearly with the eCommerce platform representative or the web designers and developers so that they can integrate the required features that you need to accommodate your future clients and in return they can design accordingly.

Here hiring an ecommerce service provider or ecommerce web development solutions company can surely help you design scalable UX/UI based design to boost scalability.

Un-optimized Content

Many eCommerce business sites don’t consider Search Engine Optimization important at first because they do not recognize the fact that every piece of content is not less than an opportunity to attract customers.

For every single page of your website (form homepage to product descriptions) you need to curate quality SEO-friendly content keeping in view your targeted audience. Whether you have contracted an SEO agency for content or doing it yourself its necessary to invest your time and effort for producing SEO friendly content with the right keywords for your specific niche to convert potential clients into paying customers.

Confusing Checkout Process

Checking out is the last step of the sales funnel where clients close the deal. Unfortunately, at this last step most customers abandoned the cart.

Mostly this happens due to complex check out processes because clients get frustrated and leave website even before making the purchase. To boost sales make the checkout process very simple. 

Consider these important points to make checkout process easy to navigate:

• Don’t ask customers to sign up or set up an account before buying any product.
• Eliminate all the unnecessary obstacles in the checkout process.
• Properly explain the steps users need to take to make a purchase.
• Big and eye-catching Buttons make it easy for clients to make order.
• Offer different payment methods including cash on delivery to build customer trust. Because online shopping involves a degree of trust so don’t give them any reason to them that they can think you are sneaky or spammy.
• Make sure not to charge hidden or extra delivery costs.

Again a professional ecommerce service provider or ecommerce web development so agency can help you creating an easy checkout process for higher conversion rates.

Let’s wrap it up!

To skyrocket your online ecommerce business try to avoid these critical mistake; selecting the wrong ecommerce platform, UN-optimize web content, un functional website design and complex checkout process.

Which mistakes have sabotage your commerce journey? Please share with us so that others can avoid those mistakes as well.