Back to almost five to six years ago when the SEO was just a process of doing some quality keyword research, selecting the killer keywords, making sure your site had a good structure to navigate visitors and ensuring that your website had lots of authority backlinks.
Although all these Search Engine Optimization techniques are still necessary, with the passage of time SEO has evolved and there are various new SEO tips and techniques that both professional and novice SEO experts and Search Engine Optimization companies must take into consideration to rank on top of Google search results.
As this post is all about SEO tips to rank on Top in SERPs, you can take advantage of following SEO ranking tips to drive more traffic and stay on top.
- Optimize for Google RankBrain
- Consider Implementing AMP
- Consider Speeding up your Website
- Optimize Title Tags
- Keep a Blog on Your Business Website
- Use Content Marketing to Rank in Search Results
- Immediately Optimize for ‘Near me’ Search Queries
- Re-optimizing Old Website Content
- Optimize for voice search
- Featured snippet
Let’s start with first SEO tip
Optimize for Google RankBrain
Back in 2015 Google announced that they are using Artificial Intelligence (AI) to evaluate search results, this changed the whole SEO scenario. Google uses the RankBrain algorithm to analyze unique queries that have never been answered before. Unique user questions make up to 15% of Google’s total daily searches. To keep up with such a large volume of data AI is must and for SEO service providers or search engine optimization experts it could be truly grueling to optimize for RankBrain.
But don’t worry here are some ways you can optimize for this algorithm if you haven’t optimized for it before.
- Create high-quality content keeping in view your audience by answering unique user queries and questions. Producing high-quality content requires loads of effort and research, finding users’ persona, editing lengthy posts and of course consumes lots of time but it’s rewarding; your website begins to get visibility in Google’s top search results.
Consider Implementing AMP
Consider these three factors: 1) all SEO services providers and SEO companies are cognizant with the fact that webpage speed is a most important ranking factor of Google’s mobile and desktop indexes, 2) only one second delay in web page speed can reduce conversions by as much seven percent, 3) Accelerated Mobile Pages is considered to be a ranking factor in the mobile-first index (AMP was produced by Google)
AMP (is Google’s open-source program) permits webmasters and Search Engine Optimization Companiesto create super-quick and instantly loading versions of web-pages for mobile devices.
Regarding “Google’s mobile-first index” The mobile-first index is superior to Google’s traditional desktop index because it will produce the most appropriate search results based on the device users search on.
Therefore, if you haven’t yet optimized your website for AMP consider optimizing it instantly to boost your website traffic.
Consider Speeding up Your Website
As it is mentioned above, AMP is essential to boost mobile page speed but it is also essential to improve the overall speed of your website. For improving website speed various website speed checking tools are available for free that provide full report to boost website speed and it is quiet easy to make improvements according to report generated by the speed checking tool.
And if you can’t fix this issue you can hire any professional SEO agency to enhance your website from the SEO perspective.
Optimize Title Tags
Make sure each page of your website has an original and unique title tag to inform search engines and users what information or unique query does your page answers. For finding additional Meta title tag related issues you can visit your Google’s Webmaster account to consult the recommend “HTML improvement report”.
Additionally, try to avoid these SEO mistakes.
Following three major Search Engine Optimization mistakes can sabotage your SEO strategy:
- Faulty internal linking: Faulty internal liking means when your content is linked to irrelevant content. So try removing low-quality internal links from your website because it can damage your website’s ranking.
- Keyword stuffing: Keyword stuffing is using exact-match keywords in your content excessively which can make your content appear spammy in return causing serious damage to overall SEO strategy.
- Poor title & description: Another common mistake many webmasters make is picking a bad title and writing a poor description, which can seriously damage SEO.
Keep a Blog on Your Business Website
Having a blog on your basic business website’s root domain can help you from a search engine optimization perspective. A blog is a great way to add fresh quality content for answering unique user questions that haven’t answered well and in turn attract new organic visitors to your website. The key is you need to find out those topics that your audience is searching for and interested to read based on their issues.
Use Content Marketing to Rank in Search Results
Instead of concentrating all your efforts on optimizing your content for the search engines only, consider implementing a holistic strategy to curate, promote, well-researched content that both the search engines and your audience will love.
Generating and dispensing high-quality content using your blog, taking advantage of different social media channels and email list is the master key to attaining and maintaining top rankings, and creating a cult-like community of followers around your business for boosting profitability.
Immediately Optimize for ‘Near me’ Search Queries
No doubt the mobile has become the key driver of local search across the world; this points direction towards ‘near me’ user search queries. As per Google’s announcement ‘micro-moments’ are the “critical touch point within today’s consumer journey, therefore optimizing for ‘near me’ search queries is an excellent opportunity to attract extra traffic because many surveys have shown thatmany businesses are lagging behind because of neglecting this single most important point.
Re-optimizing Old Website Content
Repurposing the old content is the guaranteed and excellent way to boost the traffic your website receives from search engines. To get these considerable benefits, first, begin to add valuable content in old articles along with the right keywords for search queries and repurpose it for different social media channels. Second, start to improve accuracy and mistake by checking spellings and grammatical errors. Third, make sure your content meets the newest requirements of Google’s algorithm updates.
Optimize for voice search
Google’s research revealed that about 55% of adults use voice search every day because it saves time. If you have not yet optimized your content for voice search do it immediately. Because voice search is so much easy and less time consuming, people begin to prefer voice search over traditional search and this number is expected to grow in the coming future. This presents a challenge for digital marketers to optimize for voice search. Hence this is the right time to optimize for voice search to get ahead of your competitors.
According to aHrefs recent study you are most likely to lose 31 percent traffic if you haven’t yet optimized for featured snippet. It means even if you are ranking on top and not yet owning for featured snippet you are likely losing 31 percent traffic.
For optimizing, snippets for ranking create high-quality engaging content and use appropriate keywords to rank in search results.
Let us know which SEO tips and techniques do you use to rank on top in the Search Engine Result Pages so that others can get benefits too.